Smartphones are indeed Smart! – With a single tap on the device; you can do anything – even buy your favorite dress or a book or monthly supply of grocery – you can get anything and at any odd hour of the day.
As we know, the industry dynamics are rapidly shifting – Unlike the earlier days, retail industry is no longer space or time restricted – In this age of technological advancement; the markets are accessible simply with a click on a tap.
M-commerce or Mobile commerce is, no longer an alien concept! – In fact, it has played an active role in making “retailing” go global.
Since, we have become so much addicted to our Smartphones; most of us simply love to access various online shopping sites – Thus, it becomes all the more important for the virtual vendors to go “Mobile” with the online stores.
According to estimation; the biggies in the online retail industry have taken to mobile application in order to attract a huge number of customers (shoppers) to their stores and cash out on this latest trend.
Since, mobile ecommerce solutions have a multitude of benefits, however, here we intend to focus on a few of them and understand what makes M-commerce the need of the hour.
Expand the Customer base!
With every 6 in 10 mobile users, having a Smartphone (according to estimated number); M-commerce can give a tremendous boost to your online business. As people have mostly started accessing various sites from their phones, and therefore, you get a chance to present your virtual shop and expand the existing customer base.
Since we have an old saying “Customer is the king” – one needs to provide them with the best of facilities. And what can be a better way to provide full-functional online store on a handy tool called Smartphone! The Mobile ecommerce solutions are specifically configured to work effectively on a smaller screen resolution. Hence, the customer finds it easy, quick and convenient to use the mobile phones to shop online.
Scope for Personalized solutions
A major reason why M-commerce solutions have attained so much popularity is the immense scope it provides for customization. A vendor can change the themes; modify the setting according to the varying demands coming in from a diversified pool of customers. Moreover, the users too find themselves at ease to change the contact information for billing and shipping processes as well as for e-payments.
In simple words, mobile ecommerce solutions offer tremendous thrust to an online web store by making it more appealing to the Smartphone users.
A content writer by profession, I just love to read about the advanced technologies and how it can affect our lives.